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14-Day Free Trial

Everything you need to build your first personas — no credit card

$0for 14 daysThen view & share only — upgrade anytime
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  • 3 personas
  • 5MB file uploads
  • AI research
  • Share links
  • Journey mapping
  • PDF/PPTX export
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Pro

Everything you need to understand your customers

$19/month
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Every new account starts with a free 14-day trial — no credit card required.

  • 15 personas
  • 10MB file uploads
  • Share links
  • Journey mapping
  • PDF/PPTX export
  • AI research
  • Keep personas current with re-analysis

Team

For teams that need collaboration

Custom
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  • Unlimited personas
  • 50MB file uploads
  • Share links
  • Journey mapping
  • PDF/PPTX export
  • AI research
  • 5 seats
  • Team collaboration